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Privacy Policy

Effective date: May 12, 2026

Punky’s Lair respects your privacy. This Privacy Policy explains how we collect, use, share, and protect information when you visit our website, create an account, place an order, submit a form, sign up for emails, interact with our ads, or otherwise communicate with us.

Punky’s Lair is operated by Seven Layer Media, LLC. For privacy questions or requests, please contact us at privacy@punkyslair.com.

Information We Collect

We may collect information you provide directly to us, information collected automatically through the website, and information provided by third-party services used to operate, secure, analyze, advertise, and improve the website.

Information You Provide

We may collect personal information when you place an order, create an account, contact us, complete a form, sign up for emails, participate in surveys, or otherwise communicate with Punky’s Lair.

This may include your name, email address, phone number, billing address, shipping address, order details, account information, customer service messages, survey responses, and other information you choose to provide.

Order and Payment Information

When you place an order, we collect information needed to process and fulfill that order, including product selections, billing details, shipping details, order history, tax information, and shipping method information.

Payments may be processed by third-party payment providers. Punky’s Lair does not store full credit card numbers on this website.

Information Collected Automatically

When you visit the website, we may automatically collect certain information about your device, browser, usage, and interactions with the site.

This may include your IP address, browser type, device type, operating system, pages viewed, referring pages, links clicked, products viewed, search activity, cart activity, approximate location, and other website usage information.

How We Use Information

We may use collected information to:

  • Process, fulfill, and ship orders.
  • Provide order confirmations, tracking updates, customer support, and account notifications.
  • Respond to questions, contact form submissions, survey responses, and customer service requests.
  • Send marketing emails, promotions, launch updates, product updates, or other communications when allowed.
  • Personalize the website experience, including showing products or recommendations based on browsing, search, cart, or purchase activity.
  • Improve website performance, content, products, services, and customer experience.
  • Measure advertising performance and understand how customers interact with our website and ads.
  • Detect fraud, prevent abuse, protect the website, and maintain security.
  • Comply with legal, tax, accounting, reporting, and regulatory requirements.

Cookies and Tracking Technologies

Punky’s Lair may use cookies, pixels, tags, scripts, and similar technologies to operate the website, remember preferences, improve functionality, analyze traffic, personalize content, and support advertising.

Cookies may be used to remember cart contents, login sessions, product browsing history, search history, recently viewed products, location or shipping preferences, and other website interactions.

We may also use cookies and similar technologies to display products or recommendations based on your browsing or search activity on the website.

Analytics and Advertising

We may use analytics and advertising services to understand website activity, measure performance, improve the site, and show or measure ads.

These services may include Google Analytics, Google Ads, Meta/Facebook advertising tools, TikTok advertising tools, YouTube/Google services, and similar platforms.

These services may collect or receive information from our website and elsewhere on the internet and use that information to provide measurement services, targeted advertising, remarketing, conversion tracking, audience creation, and ad performance reporting.

You may be able to control certain advertising and tracking preferences through your browser settings, device settings, cookie banner preferences, or the privacy settings provided by advertising platforms.

Email and Marketing Communications

If you sign up for emails, place an order, submit a form, or otherwise provide your contact information, we may use your information to send order-related messages, customer service responses, launch updates, promotional messages, product updates, surveys, or marketing campaigns.

You can unsubscribe from marketing emails by using the unsubscribe link included in marketing messages or by contacting us at privacy@punkyslair.com.

Please note that even if you unsubscribe from marketing emails, we may still send transactional or service-related messages, such as order confirmations, shipping updates, account notices, customer support replies, or policy updates.

How We Share Information

We may share information with service providers and business partners that help us operate the website, process payments, fulfill orders, ship packages, send emails, provide customer support, analyze website activity, manage advertising, detect fraud, and maintain security.

These may include payment processors, shipping providers, email service providers, website hosting providers, analytics providers, advertising platforms, security tools, tax/accounting tools, and other vendors that support our business operations.

We may also share information when required to comply with legal obligations, enforce our policies, protect rights or safety, prevent fraud or abuse, respond to lawful requests, or complete a business transaction such as a merger, sale, restructuring, or transfer of assets.

Sale or Sharing of Personal Information

Punky’s Lair does not sell personal information for money.

Some privacy laws define “sale,” “sharing,” or “targeted advertising” broadly. Certain advertising, analytics, remarketing, and tracking activities involving third-party platforms may be considered a sale, sharing, or targeted advertising under some state privacy laws.

Once our consent and privacy preference tools are active, eligible visitors will be able to manage certain cookie and tracking preferences, including applicable “Do Not Sell or Share My Personal Information” choices.

Consent Banner and Privacy Preferences

Punky’s Lair may use a cookie consent banner or privacy preference tool to help visitors manage certain cookie, analytics, advertising, and tracking preferences.

Your choices may affect how certain features, ads, analytics, personalization, or third-party services work on the website.

Your Privacy Rights

Depending on where you live, you may have certain privacy rights under applicable state privacy laws.

These rights may include the right to request access to personal information, correction of inaccurate information, deletion of personal information, portability of certain information, and the right to opt out of certain targeted advertising, sale, or sharing of personal information.

To submit a privacy request, contact us at privacy@punkyslair.com.

We may need to verify your identity before completing certain requests. We will respond to privacy requests as required by applicable law.

Deleting Your Information

You may request that Punky’s Lair delete personal information associated with your website account, contact form submissions, marketing records, or other site data by emailing privacy@punkyslair.com.

Please note that we may need to retain certain information for legal, tax, accounting, fraud prevention, dispute resolution, security, order history, or legitimate business purposes.

Data Retention

We keep personal information for as long as reasonably necessary to provide services, fulfill orders, maintain records, comply with legal obligations, resolve disputes, prevent fraud, enforce agreements, and operate our business.

Retention periods may vary depending on the type of information and the reason it was collected.

Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no website, online store, payment system, email system, or method of transmission is completely secure.

Please use care when sharing information online and contact us if you believe your account or information has been accessed without permission.

Children’s Privacy

Punky’s Lair is not intended for children under 13, and we do not knowingly collect personal information from children under 13.

If you believe a child has provided personal information to us, please contact privacy@punkyslair.com so we can review and delete the information when appropriate.

Third-Party Links and Services

The website may include links to third-party websites, platforms, videos, social media pages, payment providers, shipping providers, or other services.

We are not responsible for the privacy practices, content, or policies of third-party websites or services. Please review their privacy policies before providing information to them.

Social Media and Embedded Content

Punky’s Lair may link to or embed content from third-party platforms, including YouTube, Instagram, Facebook, TikTok, X, or other social platforms.

These platforms may collect information about your interaction with embedded content or linked services, even if you do not directly interact with the content.

United States Visitors

Punky’s Lair is based in Virginia and currently serves customers in the United States.

State privacy laws may provide different rights depending on your state of residence. We will make reasonable efforts to honor applicable rights and privacy requests as required by law.

Do Not Track and Global Privacy Controls

Some browsers or devices may send “Do Not Track” or similar signals. Because there is not a single consistent standard for these signals, our website may not respond to all such signals.

Where required by applicable law and supported by our privacy tools, we may recognize certain browser-based opt-out preference signals, such as Global Privacy Control, for applicable privacy choices.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date.

Continued use of the website after updates are posted means you acknowledge the updated Privacy Policy.

Contact Us

If you have questions about this Privacy Policy, privacy choices, or personal information requests, please contact us at:

Email: privacy@punkyslair.com

Operator: Punky’s Lair, operated by Seven Layer Media, LLC

Location: Virginia, United States